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Common Anti-Patterns I've Experienced or Seen While Building Businesses

I've seen and often fallen into all of these. For some reason it's easier to recognize them than to avoid them.

  • Building ahead of validation / too soon
  • Pitching your preferred solution before understanding the problem
  • Asking users leading questions ("would you use X?")
  • Chasing edge-cases - solving for one vocal user instead of the core pain
  • Building in isolation without feedback
  • Premature optimization
  • Prioritizing core or 'table stakes' features before creating differentiation
  • Feature creep
  • Holding back launching for some 'big release' that never happens
  • Too shy to share your ideas before they're fully baked
  • Staying in 'stealth' too long
  • Building all the features your users ask for instead of designing around their needs
  • Spending your time on trivial decisions
  • Over-engineering infra - optimizing for scale before product-market fit
  • Starting too broad - trying to serve "anyone with this problem."
  • Not articulating the user's alternative - forgetting what you're replacing
  • Hiring friends instead of complements
  • Ignoring distribution early - assuming good product = automatic users.
  • Constant idea-switching - abandoning progress before compounding insight

What're the most common anti-patterns you've seen when building businesses?